The Licensing Awards have really become accolades to strive for, their integrity is unquestioned as an endorsement of excellence. And the Awards event itself, which this year moved to The Grosvenor House Hotel in London, really was an extravaganza that befits the dynamism of the industry. The Licensing Awards are owned and organised by The Licensing Source Book (published by Max Publishing). Over 1,300 execs gathered for the annual glittering Licensing Awards in The Great Room hosted by The Inbetweeners star, Greg Davis. And for the second consecutive year Inspiration Works (UK) was recognised for its Peppa Pig Electronic Learning range in the Best Licensed Written, Listening or Learning Range.