What We’re About

We’re focused on products that deliver a fun & safe educational experience for the entire family!

Our top priority is placing safety and technology into every product we develop. We have strong expertise in developing, manufacturing and distributing innovative, fun and safe products for children and families.



In every product we launch, we strive to add the latest technology to our software, hardware and content.


We are COPPA and CE compliant and truly provide the safest devices for children.


We can react quickly to new technologies, the latest trends and the ever-changing needs and values of families and children.


Our utmost priority is ensuring our products meet the most demanding quality and safety standards and beyond.


We are commited to create the best products for children. We are always looking to add “magic” to our products!


We pride ourselves on being extremely efficient and flexible when it comes for meeting our customers’ various demands on manufaturing and distribution deadlines.

Our Mission

Our mission is to provide children and families around the world with educational and fun products that perfectly combine innovation, safety and technology to provide a truly one-of-a-kind experience!

Our Strategy


We are constantly developing new products based on the ever-changing modern family and their needs. We take wild ideas from our imagination or a pencil sketch on a napkin and turn them into reality!

R&D Excellence

We adhere our R&D and Design practices to the highest standards. All our R&D occurs in our European, USA and Chinese laboratories.

Developing Our People

We are focused on developing our current employees to be the best they can be and we are always attracting new top talent from around the world.

Expanding Our Network

We are always on the look out for new business opportunities that will allow us to branch out into new product categories and will allow us to sell our current products in new markets.